New Balance Goes Sustainable with 327 Undyed
- by Nick Demaria
- Release date: August 8, 2020
Since its launch back in April, sneakerheads and the industry, in general, praised the New Balance 327 not just for its 1970s-inspired vibe but even more so for its usage of quality materials and eye-catching color schemes. Its latest version — the New Balance 327 Undyed — remains a head-turner as it does away with any artificial coloration.
This variation features a striking, natural-colored design that screams sustainable New Balance. Light cream trim complements the light grey suede overlays that are seen all throughout the silhouette’s upper. The latter – which includes the oversized lateral “N” logos – usually boasts mismatched-dyes. Its natural state manages to save water, energy, and waste that is needed or produced during the dying process.
This 327‘s sock-liner also contributes in the eco-friendly bid as it is composed of cork and not a standard stamped fabric. Underfoot, EVA foam cushioning complements the shoe’s top-half in white, while Trail 355-inspired outsoles finishes off the undyed arrangement in a semi-translucent, gum light brown finish.
The undyed 327 was made available on August 8 and can be bought at NewBalance.com.
Images from New Balance