Yeezy fans are very excited to hear we finally have a new Yeezy 700 colorway. We can expect some major buzz around this release for many reasons considering we did not see any new colorways in 2020 in the 700 Read More

As of December 14, 2020, Adidas said in a public statement that it might sell US fitness brand Reebok as part of a 2021 strategy overhaul. In 2005, Adidas bought Reebok for $3.8 billion to expand its market reach, involving Read More

The year 2021 officially marks five years since we saw the first Adidas NMD colorway hit the shelves. To celebrate the great success, the notorious sneaker brand has had thus far with the model; it is no shock that they Read More

New Year, New Shoes, New UltraBoost.  The Ultraboost is currently one of Adidas' most popular styles.  Featuring BOOST midsoles for optimal comfort and having a sock-like feel are two of its main selling points.   This new version of the Ultraboost Read More

This year, Adidas is giving four of its top sneakers Red/Black/Gold colorways to celebrate Chinese New Year. Red and Gold are a primary theme of Chinese New Year décor.  In Chinese culture, red symbolizes fire, good fortune, and joy.  Red Read More

Adidas has been working to create a shoe that fits better for athletes. They wanted to create something that can mirror an athlete's speed and agility, giving an upper hand against the competitors. To do this, Adidas took foot scans Read More

James Harden is moving onto his next signature sneaker line the Adidas Harden Vol. 5 which will be released on 2021’s first Monday. The sneaker design is by Jalah Enayah who worked on Russell Westbrook’s shoes up until the Jordan Read More

I'm sure that we can all agree we are happy for 2020 to come to an end, hoping that 2021 will be a brighter and more comfortable year than the one we are leaving behind. At least as of now, Read More