Adidas and Lego

LEGO and Adidas Multi-Year Collaboration: Exciting News for Fans

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Adidas and LEGO worked together for the A-ZX series. Recently, both multi-million global companies announced their plans for long-term collaboration. This partnership will cover apparel, footwear, and hardware. This new line will be designed to “inspire creativity and foster a more playful, positive, and inclusive world for adults and children from any background or sporting ability.”

LEGO Chief Marketing Officer Julia Goldin said, “It’s our mission to inspire and develop the builders of tomorrow and help children be creative and learn the skills they need to thrive. Great play experiences are a fun way to learn and build creative confidence, and the same is true in sports – and that’s why we’re so excited about his partnership.”

Adidas’ SVP General Manager, Global Training Aimee Arana added, “An innovative partner like the LEGO Group allows us to together imagine new concepts and products that will inclusively spark creativity, particularly helping the development of younger generations.”

Fans worldwide would definitely be excited to know that the first few pieces from the new Adidas x LEGO collection will be out later this year. Some of the must-watch-out-for products will be for a wide range of sports and lifestyle pursuits with references from LEGO’s history.

Watch for Adidas x LEGO’s new collection in the next few months.

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