Through the years, the Jordan Brand has had an unforgettable impact on the sports world. Now, the label that Michael Jordan built is keen on leaving as little an environmental footprint as it possibly could with a brand-new innovative sneaker called the Jordan Crater.
A low-top that is made from recyclable materials, the Jordan Crater features outer material composed of 100% recycled polyester. It also has a stripped-down aesthetic that lessens the use of adhesives while the rubber outsole is composed of recycled rubber called Nike Grind. Nike Grind is a groundbreaking process that takes various scraps and production byproducts and recycles it. Because of this process, different pieces can be seen in the sole, speckling with various colors seen on the midsole as well as the outsole.
The Jordan Brand Crater is part of the Move to Zero initiative, which is Nike’s endeavor into zero carbon and waste future. The Crater collection is a representation of the brand’s move to design with a focus on sustainability. It is evident in the circular designs, in particular, the usage of leftovers from the manufacturing process.
The Jordan Brand Crater releases on September 11 and can be purchased for $150.
Images from Nike.com