Fashion Model Gigi Hadid, one of the leading women in the fitness world as an advocate, and influencer has partnered up with Reebok’s #PerfectNever movement. Being a style icon herself enjoying a very active lifestyle. Gigi Hadid calls all women in all walks of life to take action, to celebrate the beauty of imperfection that coincides with Reebok’s message of self-improvement.

Together with Reebok, Gigi Hadid challenges women to pursue an active lifestyle and deliver positive change upon themselves. Upholding the three-point principle of Reebok delta that pushes the social, physical, and mental benefits of fitness just like her Gigi Hadid x Reebok line.

Reebok duking it out with other big players in the industry

Reebok is one of the big players in the industry. The American footwear and apparel company is also a pioneer in athletic equipment such as shoes and activewear. It also develops its products and tech that enables their customers to fulfill their potential. They are also very active in asking for feedback from their consumers to improve upon their product and to be able to create new products for new markets. Whether it’s for training, running, walking, dance, or any other active sport. Reebok makes sure that they can show their brand’s fitness heritage.

Why Gigi Hadid partnered up with Reebok

As one of the international icon of fitness, Hadid is numbed by the pressure of perfection placed on women. It is through having an active lifestyle that Hadid found peace in her life. She also quoted that after being engaged in an active daily routine, her mental health improved drastically and gives her a serene feeling. Being under intense scrutiny by the international community has given rise to her motivation to improve herself day by day and redirect all of her burdens into keeping herself fit.

Learning to take control of her emotions led Hadid to discover that the things that she has experienced were stepping stones for her to become who she is now. Accepting all of those imperfections became her inspiration to better herself. Hadid used that drive to work with the American footwear company for her Gigi Hadid x Reebok line. This line is meant to motivate women to accept failures and setbacks by embracing them and using them as fuel to become better individuals.

Takeaway

With Hadid’s charisma and fashion sense, Reebok’s management was so excited about the partnership and Gigi Hadid’s version of a #PerfectNever story. With her spearheading the collection, being able to inspire countless women about empowerment, dedication and determination will help invite all women from all walks of life to embrace what they have and feel more human.

As the partnership continues, Fashion Model Gigi Hadid is influencing Rebook’s new collection with her own style. Making a new type of apparel that definitely turns heads. Using her voice and influence helps women express themselves better and be confident enough to embrace their own beauty.

The Line

See the full Gigi Hadid x Reebok Line at Reebok.com

Aztrek Double x Gigi Hadid

Gigi Hadid Track Pants, Track Jacket, Light-Impact Bra in Field Tan

Gigi Hadid Convertible Jacket and Crew Sweatshirt in Sheer Blue/Field Tan/Chalk/Black, with Black Leggings

Gigi Hadid Track Jacket and Track pants in Sheer Blue/Wild Khaki/Chalk, With a black Light-Impact Bra

All Images from Reebok.com