Celebrities in Nike SBs
- by Nick Demaria
- June 27, 2020
Early in 2002, when streetwear and printed hoodies graced our favorite style icons, one of Nike’s most beloved shoes came into the world; the Nike SB Dunk. Known to the skateboarding world as Nike’s skateboarding offshoot brand. The Nike SB’s took some time gaining traction in the skateboarding community. Eventually, collaborations with giant names like Supreme, Staple Futura, Diamond Supply Co., and Concept, gave the push needed to make Nike SB Dunks re-emerge on the headlines of sneaker news.
Though they may be old sneakers, Nike SBs have been taking over as new kicks. Since their launch, a multitude of styles and colorways, like the classic Nike SB Dunk Lows to the ever-fashionable “What the” Dunk, have made their way into skateboarders, athletes, and celebrity shoe collections.
Popular rapper Offset loves any and all Nike SBs as part of his massive celebrity shoe collection. According to his Youtube interview with Hypebeast, he says the SB Dunks are his go-to Nikes, and that he’ll be the reason they come back.
Female megastars like Miley Cyrus and Rihanna have also been seen strutting their SB stuff. Miley Cyrus takes a cool, simple skater look wearing the black Nike SB Janoski Slip-On paired with a black t-shirt and jeans. At the same time, Rihanna shows off her punk style with a pop of color in her purple Nike SB Blazer High Premium with a suede upper, black snakeskin Swoosh, and white sole.
Outside of the music world, comedians and actors like SNL icon Jason Sudeikis have been spotted donning the timeless Nike SB Dunk Low “Hemp” while out for a casual stroll with actress Olivia Wilde.
Famous athletes like Rocket’s basketball player P.J. Tucker and Brooklyn Nets’ Kyle Irving have been seen wearing their SB Dunk and SB Dunk Low, respectively. Other athletes like Kelly Oubre Jr. have been spotted wearing the SB Zoom Blazer Edge while heading to and from practice.
The celebrities that are most responsible for Nike SB’s rise to the top of sneaker news can mostly be attributed to trendsetters and rappers Travis Scott and Wale. Wale has been a long time fan of these kicks for years and is a major leader in sneaker culture, even mentioning his Nike SBs in his lyrics.
Travis has done a number of Travis Scott x Nike collabs over the years. Still, it wasn’t until his very recent Travis Scott x Nike SB Dunk Low drop in khaki brown and woodsy-style camo patterns that solidified his love of Nike SBs. These new kicks, first teased by Scott in his JACKBOYS music video, featuring a nod to his Cactus Jack label, grace both his and the mother of his child, Kylie Jenner’s shoe collection.
Whether you’re a mega-fan or a megastar, the Nike SB Dunks are again at the forefront of sneaker news and your closet. With social media, mega-celebrity influencers, and “vintage” appeal as a spearhead for revival, sneaker aficionados can be certain that the classic shoe that Nike SB always has been, is back and better than ever.