Asics Sustainable SUNRISE REBORN™ Pack
- by Nick Demaria
- Release date: March 5, 2021
Today, ASICS is giving a lift to sprinters and the planet with the dispatch of the SUNRISE REBORN™ PACK of new running shoes produced using reused apparel gathered in Japan.
To make the shoes, ASICS utilized the same cutting-edge innovation that they used to make their line of upcycled attire and footwear made for the Japan group wear for a global game. This creative innovation permits ASICS to reuse, redo and restyle disposed of materials into new material plans, similar to the SUNRISE REBORN™ running shoes.
On account of SUNRISE REBORN™, ASICS utilized recycled garments gathered in Japan to make this limited release line. This new SUNRISE REBORN pack is another critical advance in ASICS’ continuous mission to help limit the ecological impression of its items everywhere on the world.
Yasuhito Hirota, COO, and President of ASICS Corporation said, “Since our founding in 1949, ASICS’ purpose has been to help people achieve a sound mind in a sound body. But for that, they need a sound Earth to exercise on. That’s why we’re committed to playing our part in building a circular economy that helps reduce CO2 emissions and keep global warming at less than 1.5oC. Through sustainable products like SUNRISE REBORN™ PACK, we want to let people all over the world enjoy the mental and physical benefits of sport while preserving the planet for future generations to do the same.”
The SUNRISE REBORN™ PACK incorporates two of ASICS top shoes, the METARIDE™ and GEL-QUANTUM 360™ TYO, both in the striking sunrise red colorway.
These new models are accessible starting March 5th at ASICS.com
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